Landing Pages and Websites: How to Supercharge Credibility and Business Growth

What is the difference between a landing page and a website? A landing page is a single web page designed to drive one specific action, like signing up to a newsletter or purchasing a product. A website, on the other hand, is a collection of pages that provide broader information about a business, including services, contact details, blog content, and more.

Landing Pages: The Smart Starting Point

Landing pages are a smart starting point for businesses building an online presence because they are focused, cost-effective, and designed to drive specific actions. Unlike full websites, landing pages are single-purpose pages, ideal for promoting a product or service, capturing leads, or launching a campaign.

Landing pages are also faster and cheaper to develop than a full website, making them perfect for startups or small businesses wanting to test offers, build email lists, or gather customer feedback. A well-designed landing page keeps visitors focused, eliminating distractions and boosting conversions. 

Platforms like Unbounce and Mailchimp stress the importance of clear headlines, compelling calls-to-action, and reliable mobile responsiveness, all easily implemented strategies to incorporate on landing pages.

So, whether you’re launching a new service or validating a business idea, landing pages are a practical first step toward building credibility and gaining online traction!

Converting Visitors into Customers

Now that we know landing pages are powerful tools for turning visitors into customers, it’s crucial to emphasize that this only counts when done right. 

The key focus for landing pages is that every element on the page should support one clear goal, whether it’s signing up to a newsletter, making a purchase, or booking a consultation. Industry experts report that the best-converting landing pages share only a few essential pieces of information with one clear goal.

5 Tips for Designing a Successful Landing Page

1. Create a compelling headline that grabs attention and clearly states the benefit of the offer. 
2. Add a concise call-to-action (CTA) like Get Started or Claim Your Free Trial, that stands out visually and tells users exactly what to do. 
3. High-converting landing pages also use trust signals like testimonials, star ratings, or client logos to build credibility.
4. Keeping the design clean and distraction-free helps visitors stay focused.
5. Mobile optimization ensures the page works well on all devices. 
6. Using A/B testing to compare versions of your page can reveal what drives the most conversions. 

The Wonder of Websites

Websites are essential for all businesses, regardless of size or industry, because they serve as the digital front door to your brand. According to Forbes, over 70% of consumers research a company online before making a purchase. Therefore, a professional website boosts credibility, builds trust, and allows customers to find your products or services 24/7, especially since mobile searches for “near me” services have surged.

Websites also support marketing and sales strategies by showcasing what the business offers, sharing updates, and capturing leads through forms or e-commerce links. Unlike social media, where algorithms control visibility, unless you are locked into a contract with a digital marketing agency, your website gives you full control over your content and customer experience. 
Additionally, tools like Google Analytics help businesses track visitor behavior and make informed decisions. In today’s digital-first world, having a website isn’t just an option; it’s a fundamental part of running a successful business.

AI Technology for Landing Page and Website Creation

Many people are hesitant to use AI to create their landing page or website due to concerns about trust, quality, and control. One major fear is a lack of authenticity, with users worrying that AI-generated content might sound generic or fail to reflect their unique brand voice. According to research by the Edelman Trust Barometer, many consumers remain skeptical of AI’s ability to understand human nuance and emotion.

Another common concern is accuracy. AI tools can occasionally generate incorrect or misleading content, especially if not carefully reviewed, which raises doubts about professionalism and credibility. There are also concerns about copyright and ownership rights, and whether AI content may unintentionally copy existing material.

Others feel overwhelmed by the technical aspect of AI tools or fear that using them means sacrificing creative control, so while AI offers speed and efficiency, many people still want the reassurance of human oversight.

Stay in Control and Utilize AI to Grow Your Online Presence

Backed by 27 years of technology expertise, Help.com has carefully integrated AI as a creative resource designed to assist and advance business development, not replace it.  

We first launched our AI Domain Name Generator earlier this year to support start-ups in sourcing creative and available domain names for their business websites. By entering a few simple keywords, this resource provides multiple domain name options in seconds, highlighting which ones are available for instant registration. 

Our soon-to-launch AI Website Builder is a WordPress-based platform designed to create a new website in seconds. Once created, users have full ownership and access to their new website, with the opportunity to edit, update, make changes, add content, create images, or perform a variety of other tasks on the site at any time.

Other AI website builders offer limited options and basic, generic templates that lack creativity. Our website builder doesn’t restrict users; instead, it helps enhance their online presence. It creates fantastic websites that aren’t locked into any design or development contracts, providing freedom of use.

Using AI to build your landing page or website offers several key benefits, especially for startups, sole traders, and small businesses looking to move fast without sacrificing quality.

Here’s how AI can help kickstart a business while owners manage their content and oversee quality control.

1. Speed and Efficiency

AI can generate a functional, tailored landing page in minutes, dramatically cutting down the time spent on design, copywriting, and layout decisions. Detailed prompts entered into AI will create the best results, and content can always be tweaked and edited for accuracy.

2. Cost-Effective

Hiring a designer or developer can be advantageous for those businesses with a healthy budget, but these services can also be expensive. AI tools are ideal for a small budget, and it’s worth looking out for bundle promotions.

3. Data-Driven Design

Many AI builders optimize layouts and content based on proven user behavior, meaning your page is more likely to convert customers without deep UX expertise.

4. Personalization at Scale

AI can suggest industry-specific content, headlines, or images based on your business type, making it easier to communicate clearly with your audience and help those who lack confidence in content creation and copywriting. 

5. Built-In SEO and Mobile Optimization

Most AI tools automatically apply SEO best practices and responsive design, helping your landing page perform well across search engines and devices.

AI handles the heavy lifting of building a landing page or website, allowing you to focus on your products, special offers, and engaging with your target audience.

Need help getting online? Talk to one of our team today!

Frequently Asked Questions

When is the Help.com AI Website Builder Being Launched?

The new Help.com AI Website Builder is due for launch later this month. Business owners can create a few-page website in minutes – it’s very quick! The user simply has to provide a detailed prompt for AI (the more detailed, the better), and this will generate a great-looking website complete with written content, images, and even create a custom logo. AI makes this possible, and our tool is FREE.

Follow us on socials and stay tuned for our new product launch details!

Should I create a landing page or a website?

A landing page is a single web page designed to drive one specific action, like signing up to a newsletter or purchasing a product. Still, it can also be used as a one-pager website to promote your business (New Website Coming Soon!) while you are building a website. So the answer is you can do both! You can have a website and a separate landing page or multiple landing pages to support your online marketing activity.

How can I trust AI to create something authentic for my website?

You can build trust in new technologies like AI by learning how to use it effectively and gaining control over its final output. AI is used to generate unique and fascinating insights and results based on thousands of sources. The more detailed prompts you enter, the better and more tailored the results will be. Consider AI as human-powered technology designed to assist and enhance the online experience, not take over. So, if you want to build a website or create content for a blog, it can help summarize, edit, and reframe your input to create unique content that relates to you, your business and your brand.