6 Free Tools to Enhance Your Content Marketing Strategy

With these tools, the world is at your fingertips.


By Raquel Guarino

Running a startup is hard work. It involves creativity, scrappiness, and a willingness to leave your comfort zone to get things done. Whether you’re just starting out or simply want to improve your content, there’s a plethora of tools you may not realize are at your fingertips. That’s why we’ve compiled a list of important resources you can use to beef up your content marketing. Take a look.


Everyone needs to start somewhere, and Trello is a great free app that can help. Trello uses customizable cards and lists to help you organize your content strategy. At Help.com, we use Trello as a springboard for dropping new blog ideas, tracking article progress, and organizing posts by topic. Using labels and various placements, you can move cards across the board to display when a card (or project) is just an idea, being researched, in progress, on hold, and published.


If you’re running out of ideas for content, the internet is your best resource. One of the easiest things content strategists can do is check out BuzzSumo. It's a free search engine where you can search keywords and view which stories are performing well. If you’re looking to write about food sustainability, for example, just type in the keywords and you can see which articles are trending. Alternatively, you can search competitor sites to understand which of their content is the most popular; that will give you an idea of what to write about next.


Google offers so many tools, yet learning how to use them can feel overwhelming. We’ll keep our list short with a few select favorites.

  • Google DocsWith Google Docs, you don’t have to worry about not having files on your computer, not being able to share your work with someone else who doesn’t have Microsoft Word, or paying for a suite of apps that you won’t use. Google Docs is free, it’s extremely collaborative, and it’s available on any device with internet access.
  • Google Analytics The data found on Google Analytics can empower you to make smarter decisions about the types of content you post. We discussed the benefits of Google Analytics in a past blog post here.
  • Google Search You know how to Google. But have you been using it to your advantage? Get ideas for content by checking the autocomplete on relevant keywords and topics. You can also gain inspiration by going to the bottom of the page and viewing related searches. This will give you a strong idea of what people are searching for and what they care about.


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Scheduling posts in advance can be a pain, but Hootsuite is an easy way to get things done quickly (and for free). Hootsuite is a social media management tool that lets brands plan out and post their content on platforms like Facebook, Twitter, Instagram, and LinkedIn. Whether you’re going on vacation and need to create content beforehand or you just like having a schedule, Hootsuite is a powerful tool that can help you achieve your goals.

Pixabay and Pexels

You may have written content, but without a photo to capture attention, many prospective readers will scroll by. While having an in-house photographer would be ideal, that simply isn’t attainable for most small businesses. We recommend utilizing stock photo sites like Pixabay and Pexels. Many of the stock photos are available for commercial use for free.


Canva can spice up your content with fun visual media like Instagram-friendly posts and infographics. With an easy-to-use interface that’s both simple and intuitive, you can create visual representations of your company’s brand with ease.


Did we miss anything? What free resources do you love to use? Let us know in the comments.