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Tips on Choosing a Great Domain Name
Your domain name and extension should be short, memorable and brandable.
Avoid hyphens and numbers as these can be confusing for visitors to your website.
Avoid lengthy and complex domain extensions difficult to spell or pronounce.
A simple domain name helps establish brand trust and credibility.
.com extensions are popular and may cost more, but are often worth it.
Find the best domain name with the Help of AI.
At Help.com finding and registering a domain name is easy. Our AI engine prioritizes domains that are available to register, instead of wasting time on domains that are taken. Our prompts provide unique and memorable domain names that many would never think of checking.
FAQ
A domain extension forms part of a website’s URL and is the suffix that comes after your domain name. For example, for Help.com, .com is the domain extension.
Domain extensions are an important part of a website's URL, as they help categorize websites and provide additional information to customers by highlighting their services and location.
TLDs are the highest level in the Domain Name System (DNS) hierarchy and are categorized into three main types: Generic, Country and Sponsored.
Generic, Country and Sponsored. Generic-code TLDs (gTLDs) include .com, .net, .org, plus newer ones that are released to market, such as .shop or .ai.
Country-code TLDs (ccTLDs) represent specific countries, such as the United States is .us, Australia is .au the United Kingdom is .uk. ccTLDs often have residency rules and/or require legitimate business connections to that country.
Sponsored TLDs (sTLDs) are restricted to specific communities or institutions, such as .edu for Education or .gov for Government.
Anyone can register common gTLDs (such as .com), but ccTLDs (like .us for the United States) often require proof of residency or local presence.
There are currently around 1,600 TLDs in circulation. New options are periodically introduced by the Internet Corporation for Assigned Names and Numbers (ICANN). ICANN are the regulatory body for registrars who are accredited to sell domain names. The company organizes contracts with each registry to ensure globally consistency for the Domain Name System DNS).
TLDs can influence internet users’ perception and engagement with a brand. For example, if you run a clothing store and are building a new website, choosing a .shop domain can help potential customers understand the type of business you are and, in essence, market your business.
SEO's impact is minimal in this case, but relevance and memorability can help boost brand awareness.
The SLD is the part before the dot (e.g., “example” in example.com), which is the key brand identifier; the TLD is the suffix. For example, in Help.com, the SLD is Help.
gTLDs like .com have renewal reminders at multiple intervals before expiry. After expiration, DNS stops functioning, and services are taken offline. That domain name is then available for registration and use by another entity.
For standard domains, you will need to unlock the domain from your existing registrar by obtaining an authorization code (EPP), which will initiate the transfer. To transfer your existing domain to Help.com, please speak to one of our specialist customer support team members who can guide you through this process.
Buying a TLD through a domain marketplace like www.Above.com offers transparent pricing with no hidden mark-ups. You will gain ownership of that new domain with funds transferred via escrow (a safe, third-party financial transfer service). With Above.com the domain is verified and comes with free WHOIS privacy. WHOIS is a database platform that details information about registered domains and their owners.
Some companies purchase multiple TLDs with the same SLD as a means to protect their brand from competitors, defend against cybersquatting, and offer regional or thematic targeting of their consumer brand.
Read more about domains and TLDs in Help.com’s Guide section.